As the excitement for the 2017 NBA Finals was building, Nike released the ‘Flip The Switch’ collection to capture the postseason's electricity with unique fade patterns and broken Swoosh logos. The four signature shoes for LeBron James, Kevin Durant, Kyrie Irving and Paul George needed a commanding presence in key market locations. Along with a team of IDL creatives, I helped to concept, design and deliver this retail environment and visual experience to House of Hoops and Foot Locker stores across North America.
Concepting, graphic design, pattern design for the window vinyl, photoshoping renders, presentation design, production design.