Nathan Stang

Traeger Grills

Traeger reached out to IDL to design, produce and install their first pinnacle store buildout at The Grill Center in Sherwood, Oregon. With a small team of creatives, I worked to concept and design a retail experience that speaks to the authenticity of Traeger’s brand. The consumer journey we created through various key product interaction touch points set the stage for future brand spaces including a Houston, Texas store that I led concept and design on.

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