The BridgeSpan ‘Tour de Smoothies’ mobile marketing campaign conducted brand engagements at events in the Seattle and Portland markets. I designed the ‘Tour De Smoothie’ lockup, the truck wrap, menu items, sandwich boards, digital elements and the consumer journey for the campaign.
The “Tour de Smoothies” campaign aimed to increase brand recognition for this new-to-market health insurance company.
Truck wrap design and production.
Every event that the Tour de Smoothies truck was at drew a crowd of eager participants!
Logo exploration for ‘Tour De Smoothies’
Concepting, sketching, logo development, graphic design, presentation design, production design.