In celebration of Phil Knight’s 80th birthday, 20 NCAA basketball teams came to Portland to compete in the PK80 invitational. The teams were welcomed at Nike Headquarters with this LeBron 15 sneaker seeding experience.
Each team weaved through IDL-crafted DNA cases highlighting pivotal shoes and campaigns on one side and college history on the opposing side.
As teams moved into a dimly lit reveal room, they were met with a video message LeBron. As the screen faded to black, a lightbox featuring their school’s logo and color lit up.
The backside of the lightbox housed sleek black boxes, custom with each athlete’s number and a fresh pair of LeBron 15s.
Concept, graphic design, presentation design, production design