The North Face re-released their premium Summit Series, a line of elite alpine equipment designed for the coldest places on earth. IDL was asked to design some custom fixtures and merchandising graphics to bring this story to life in retail spaces across North America. We were charged with communicating the adventurous spirit of the mountain as well as informing consumers about the different types of products in the series of these innovative technical supplies.
Concepting, graphic design, photoshoping renders, presentation design, production design.